Political Campaign Printing

If you are running a political campaign, whether it be for your local school board or for State Senate, chances are you don’t have the multi-million dollar campaign donations like some of the larger politicians.  However, just because you don’t have the backing of your own Super PAC, doesn’t mean you cant promote and campaign along with the heavyweights.  At Moxicopy, we offer many different types of printed materials that will greatly help you with your campaign.

One of the most popular forms of political advertising is the lawn sign.  Yard signs greatly aid in name recognition, and can help sway undecided voters as well.  People unsure of who they would vote for could find comfort in seeing a friend or respected colleagues support of a particular candidate, thus potentially swaying their vote.  Yard signs can be very important for new candidates as well, as it can show their ability to organize and implement a campaign, which is very important when establishing their credibility.

Another popular form of political advertising are posters.  Posters distributed to businesses, homeowners, schools and other various outlets are an effective way of candidate branding.  A prime example of this would be the Obama Presidential campaign.  The Obama campaign flooded the market with posters, with some, such as the “Hope” design, being regarded as iconic.  These posters were some of the most recognizable images of the entire campaign.

Direct mail is yet another way that political campaigns can use print marketing to their advantage.  Direct mail campaigns can help aid in campaign fundraising, as well as contacting potential voters with a specific, targeted message.  Direct mail can help a candidate build credibility and demonstrate their grassroots support of the community.  An effective Direct Mail “flat”, with a clear call to action, can have a major positive impact on a campaign.

Stickers are another effective method of political advertising.  They are relatively inexpensive to produce, and they allow you to display your message to hundreds of people with minimum effort.  Stickers are also very versatile; they can be placed just about anywhere, such as on cars (bumper stickers), windows, cabinets, just about anywhere with a flat surface.  A well designed sticker with eye-catching color and a catchy, memorable slogan, will help ensure voters remember you when it comes time for them to cast their vote.

Promotion and advertising are essential for a successful political campaign.  Here at Moxicopy, we understand the need for political advertising, and we offer a wide array of products to help promote your candidate.  Whether you need custom yard signs (complete with wire frame and all), posters, brochure/flyer, Direct Mail or stickers, we have exactly what you need here at Moxicopy.com.  Don’t start your political campaign without first visiting Moxicopy.com, where we specialize in high quality printing at affordable prices.  Let us take your campaign to the next level!

Posted in Posters, Service | Leave a comment

Print Marketing For Your Business

With the rapid rise of technology, it has been said that print marketing is no longer needed in today’s world.  Smartphones, iPad’s, social media, and many more, have increased the competition for print advertising.  However, print marketing materials such as business cards and brochures are just as important today as ever before, and are proven to still be very effective.

Custom printed materials should be an essential part of any business’s marketing campaign, as they aid in creating product awareness, identity, and branding of a company.  They provide the person with a tangible product that they can take home with them.  Physically holding the material and being able to flip through the pages (in the case of a brochure or multi-page document) gives the consumer a more personal feel than say a web-based advertisement.  New, high quality printing techniques have made it to where advertisers can create striking documents with vibrant colors and high definition photos, that will instantly attract potential customers.

Print advertisements can also interact with a person in ways that a web-based ad simply cannot.  Print ad’s have the capability to either stand alone, or work in conjunction with other media to create an integrated, multimedia marketing strategy.  Placing QR codes on print media is an excellent way to tie your print advertisements to your website.  When the customer scans the code with their Smartphone or iPad, it will send them to your website or special offer page.  A study of 1000 consumers by the Art Technology Group found that integrated marketing was the most effective method of reaching everyday consumers.  ”Nearly one-third of consumers say they rely on three or more different channels (online, in-store, print, mobile devices, customer service reps) from the time they start researching products and services to when they complete their purchase.”  In fact, “Eight out of 10 (78%) report using at least two or more channels to perform purchasing research.”

Another major advantage of print media is that it is perceived more credible and personable by consumers.  The fear of spam and viruses, as well as the ever increasing amount of pop up and banner advertisements online, gives print advertising a greater sense of legitimacy than its web-based counterparts.  Additionally, information on the web is ever-changing,  and can be rewritten or even deleted very easily.  Products such as magazines and brochures, however, are often taken or sent (direct mail advertising) to a persons home and can be kept for months at a time.  In fact, a 2009 study by the USPS showed that 79% of households read or scan advertising mail that they receive, and 39% of customers try a business for the first time because of direct mail advertising.

With many companies shying away from print based advertising and marketing, there is less competition in print mediums than ever before, especially when compared to web-based advertising.   When a potential customer holds your item, whether it be a brochure, magazine, or something else, their is only one thing for them to focus on.  Conversely, when you are on the internet, you are overloaded with various distractions and many different ads on the same page.

The best way to market your business is to use various channels to create a thorough, integrated, multimedia marketing campaign.  This will aid in helping you reach as much of your target audience as possible.  Utilizing print marketing in your advertising and marketing campaign can significantly help your business and ROI grow.  At Moxicopy, we understand the value of print marketing for your business, and provide many options such as brochures, magazines, direct mailing “flats”, and much more.  With industry leading, quality at discount prices, Moxicopy can handle all of your print marketing needs.

Posted in Service | Leave a comment

Tips For Creating Attractive Brochures & Flyers

Here at Moxicopy, we offer a wide variety of flyer and brochure options for your business/organization.  Brochures and flyer’s are a very effective form of print marketing when utilized correctly, and can be essential tools in building your brand awareness.  A well written and designed flyer/brochure will instantly catch someones eye, as well as provide an effective call to action to the consumer.

The following tips are essential to creating an attractive and effective brochure or flyer:

  • Make it Eye-Catching: When designing a flyer or brochure, you want to make sure that it stands out, effectively piquing potential customers interest.  Bold lettering, clever wordplay/phrases, and using attention-grabbing images are essential to ensure that your brochure or flyer stands out.  
  • Provide added value to the consumer: Include a coupon, free giveaway, or some other type of reward.  Consumers love discounts or free stuff, and providing them with an incentive to contact your business will help maximize the value of your brochure or flyer.
  • Easy To Read: When writing your content for your flyer or brochure, make sure  that you only provide essential information.  Stay away from long paragraphs.  Using bullet points and graphs/charts to provide important information can be very effective, and is much easier to read than a long, drawn out paragraph.
  • Tailor your writing to your audience: When writing your brochure or flyer, knowing the audience you are trying to reach is paramount.  You want to write your brochure from the audience viewpoint.  Focus on answering any questions you believe the reader would have, and arrange your information accordingly.  Knowing your audience is crucial to setting the proper tone for your flyer or brochure.

By following these tips, you will have a much better chance of your brochure or flyer being read by potential customers.  At Moxicopy, we offer many different styles of high quality brochures and flyers at discount prices.  Whether you need a single sided flyer, or one of our folded designs (Bi-Fold, Z-Fold, Tri-Fold), Moxicopy is your source for all your brochure and flyer needs.

 

Posted in Design, Uncategorized | Leave a comment

Easy Color Copies

Criteria to Follow in Making Attractive Color Copies Easily

Sometimes a promotional campaign is what’s required to give your business the attention it needs to succeed. With so many options to rely upon, you can certainly make your business known and identified among an increasing number of potential customers easily and effectively. Small businesses, however, generally lack the funds necessary to build a good advertising and therefore a worldwide presence. Moxicopy understands this, being a small business itself, and has thus been utilizing intuitive color printing processes to ensure price becomes no issue.

From brochures to flyers and more, Moxicopy ensures that your budgetary and scheduling needs are met. Because of the internet’s wide-reaching long distance capabilities, Moxicopy can produce for you an attractive and professionally made solution in a cost-effective manner without you having to leave your home. As you gear up to make the most of this promotional and advertising process, it is important to maintain some crucial elements and practices of cheap online commercial color printing to achieve the best solution effortlessly.

  • Right choice of images: In the printing of color copies, selection of the images displayed on the printed copy plays a big role without a doubt. It is the prime element that helps capture the attention of potential customers, thus prompting them to read through the content. It is always suggested to include some attractive, creative and professional pictures that reflect your company prominence and essence accurately.
  • The context is important: Your attractive brochure may hold the attention of potential clients but to ensure that it lingers for long, the context of the images must be concise and consistent. You should use original and informative context so that your reader finds it functional and necessary, thus enhancing their interest to choose your product over those of other companies.

 

Posted in Copy Printing | Leave a comment

Online Color Copying

Designing Letterheads That Speak For Your Company’s Prominence

To promote your business to a much larger audience shouldn’t require a lot of expense. There are many small and effective office stationaries that can make big difference if used in the right manner. Letterheads can be one of the most effective stationaries used in the world of business to achieve the maximum amount of visibility with potential customers. You can use the letterhead of your company to subconsciously implant the idea of your company’s usefulness into the mind of anyone who sees it. As you also plan to get a well-designed letterhead for your trade, here we have discussed the most prominent benefits that you can get with the help of this color copy solution.

To enhance the credibility and reliability of your organization in a positive manner, the letterhead can be the best kind of online printing if used correctly. It not only builds trustworthiness among potential customers but also allows them to stay in contact with you at any time. Most often business letterheads include details such as name, address, telephone number and other relevant details which help build a bridge of communication between you and your customers.

Another benefit to utilizing letterheads to promote your business is its cost-effective printing method. A letterhead requires much less toner and energy to print, therefore our charge to you is also minimal. They require almost no binding work to complete, and individually they weigh nothing compared to a multi-page newsletter and so cost much less to ship out much more than most other online print products.

Posted in Copy Printing | Leave a comment

Printing Professional Letterheads

A letterhead must be able to attract the intrigue of potential customers in the most cost-effective way possible. Letterheads can be a cost-effective way of displaying a company’s value and sophistication, enticing customers to invest more in your business.

A letterhead should be designed in as professional a way as possible. The tips stated below can help to make the process of creating a professional, attractive letterhead easier and beneficial altogether:

  • Research past correlations between products and to gain better understanding about the trend and needs of the market.
  • Design the letterhead with some creative excellence so that it has a professional and imaginative blend in the right proportion.
  • Take the help of online color copies and printers to make the letterhead rightly suited to your need, convenience and budget.

If you are in doubts or confusion with the right creation of your letterheads, there are experts in this field of business who will advise you on how to proceed.

 

Posted in Design | Leave a comment

Discount Color Copying

Crucial Elements in Designing of Online Brochure Color Copies

The preferences and habits of people has changed over years. It may seem like the technology of today has rendered physical paper-based advertisement obsolete, but the use of spam filters and other flak-neutralizing programs will make the printing of brochures and flyers more preferable to companies as it is harder for a potential customer to ignore a physical object bearing your company’s logo and name than it is a digitized page they may never even see. Making use of modern day technologies has instead advanced the relevance of color printing, not reduced it, as it is now easy to submit a file for printing and carry on with other important work as someone else produces it for you. Even though the process has become outdated, the concepts of promotion are still very much in use with experts making designs for your brochures and flyers throughout the world wide web.

There is no denying that the procedure of printing color copies has undergone huge change with the trend technology has established. As with all change, utilization of a service affected by great change develops pros and cons ,thus if you are planning to submit a file for mass printing it is recommended that you choose the website that offers the best quality for the price.

Posted in Copy Printing | Leave a comment

Color and Black & White Copy Printing

Defining Textures in Printing Color Copies

The processes required to print color copies has evolved immensely in the past few years. Printing color copies has never been simpler with the readily available technologies used by the most sophisticated online printing companies that dominate the cheap printing industry today. It is vital for any business to promote their products or service, and Moxicopy provides an easy and expedient method of getting your business’s name into the world in a presentable manner. The process of business promotion can be made more livelier and interesting with the help of the latest color printing technologies, which allow for the creation of more eye-catching and detailed brochures and newsletters. Moxicopy commercial color printing is the best option available to promote business because of our warm customer service, our unique proof system, and our respectable turnaround times.

Importance of Commercial Color Flyers Printing

Moxicopy’s methods of fast and cheap flyer printing gives you a reliable and easy way of getting your flyers into the hands of potential customers. To attain the best results from any marketing campaign, choose Moxicopy to print your flyers, brochures, posters, and newsletters and start getting the attention any marketing division strives to achieve. The technologies Moxicopy uses to print color copies enables you to ascertain the most unique and vibrant prints available. Moxicopy uses the latest available software for making your marketing tools more viewer-friendly and competitive. This sort of printing helps in minimizing your efforts and enhances the appeal of your marketing campaign. The process also reduces the necessity of a large workforce significantly, as the need for a marketing team is eliminated.

By allowing us to print your brochures and newsletters, you by proxy enable your own workforce to focus on more important duties. This is especially useful when you’re on a tight budget, as our low prices are preferable to overtime expenses. This sort of printing of black and white flyers is a wise investment. By using Moxicopy, your flyers and other print jobs are not restricted to strict templates. Every decision made about your printing is made by you.

Posted in Copy Printing | Leave a comment

Cheap Color Copying

Choosing Moxicopy’s color printing is a must if your time and budget are short. If you are pressed for time or money, Moxicopy’s prices are unmatched and our optional rush service is reliable without comparison. Not only will you get the best product, you will also get the best service. With today’s technology influencing greatly the way businesses promote their name, commercial printers like Moxicopy are resorting to using improved commercial equipment, which means you always get the best printing available made by the best machines.

The methods of printing color copies have gone through multiple changes through time since they were first initiated. With high-end digital technology, you can receive your order in the shortest time possible. Moxicopy’s unique quote forms enable you to get a price quickly and efficiently for your printwork, so you may adjust your budget accordingly and lose no time making adjustments to your files.

 

Posted in Service | Leave a comment

Black and White Copying

To entice customers to view your brochures and become interested in your business, the color scheme of your printing should be as dynamic and attractive as possible without having compiled too much “junk imagery”; which can be distracting and dissuasive. To allow for full customization of your printed file, the uploaded file should have as few errors in it as possible; whether they are flattening issues, heavy coverage problems, or even simple coding errors. To achieve both an expedient and professionally completed product, choose a company with experience in the business of mass-quantity online printing, who through their belief in hard work and intuition understands that great printing shouldn’t have to come at a king’s ransom.

Images applied to your file should match the theme of the message you are trying to convey to potential customers, and that they don’t overlap and cover up vital information. This effectively reduces the chance that viewers will think of your flyer or brochure as hastily thrown together for the sake of laziness which in turn is a sign of disrespect. Another outward sign of respect is the very paper the product is printed on. While light-weight paper such as 20# or 24# is a good type of paper for “lost pet” flyers or parent-teacher conference brochures, the more ideal paper for posters displaying a product for sale or a service to provide is a heavier weight paper with a glossy finish and a structural thickness to it that protects it from the elements and gives potential customers a subliminal message saying “I respect you and am willing to pay good money for your satisfaction.” even though the expense of better-quality paper is not much more than the lighter-weight paper.

Although we allow for the customized sizing of printed products, the extra labor and time required for the completion of said product forces us to apply an extra charge to such orders, so if your budget doesn’t allow for such a fee, then it is recommended that files be submitted to be printed in a standard size such as the ones listed in our quote forms. A flyer or poster doesn’t have to be an unusual size or shape to attract attention, and standard sized printing also allows for a simple and expedient production process.

The internet is crammed full of discount printing resources that print according to their prices, however we at Moxicopy believe in and have proven that with hard work and intuition good-quality printing doesn’t have to cost a fortune.

Posted in Copy Printing | Leave a comment