Print tracts are usually defined as being a written piece, short in length, most often used as a tool for evangelicals. However, there are more uses. Tracts have been around, in one form or another, for nearly a century. They are easy to write and generally very inexpensive to produce. One online dictionary defines a tract as "a written discourse or dissertation, or a short treatise, especially on practical religion".
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How does one go about writing a tract? The first thing is to consider who will be reading it. Who is your current audience and who do you wish to reach? Part of figuring out who will, or should, be reading your tract is considering their gender, occupation, place in life, or level of education. After determining this, it should help focus the type of information to include. For instance, a middle-aged, blue-collar laborer will be drawn by a certain style of writing and particular information; the same would probably not be appropriate for a young, professional woman. Make sure that the subject matter included on the tract is not only relevant and interesting to you, but also to your target audience. In order to be influential, it must be pertinent. Another thing to remember is that a tract which is going to be most influential is also one which is short. Most readers have a short attention span and it is imperative you catch their attention in just a few small paragraphs.
When you produce print tracts, there are several things to consider, such as the type of paper, and the style. Your budget will have a large influence on what type of medium you choose. The least expensive option is plain white or colored paper with black ink. However, if you want to make a bigger impact, consider using a glossy stock printed with color graphics. Make sure the text you have written will fit nicely on the page and in a manner that is easy to read. Remember the tip to create short paragraphs. If what you've written does not fit on a standard sized page or does not allow any space for extras like a border or graphic image, it is probably too long. Be ruthless in editing your work. In order to make your tract print-ready, you can use nearly any type of word processing program but consider turning it into a .pdf file before sending it to the printer. This way, the availability of fonts and images will not be an issue. Remember to request a proof of the print job after the printer receives your file. If you are still unsure about the best look for your print tracts or if you have questions regarding the process, your printing company should be able to help. A company like Moxicopy.com is more than happy to share their experience and expertise to ensure that your tract turns out exactly the way you want it.
